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VERICENTACLARITY COMPLIANCE CONFIDENCE

DOCTOR-LED WEBSITE ASSURANCE

Clearer healthcare content

Stronger assurance, greater confidence

We review your healthcare website for treatment claims, advertising risk, patient clarity and overall quality — with every report reviewed by a doctor before it is issued.

Check my websiteSee a sample report

Website Assurance Review — from £695. Pricing is tailored to the number of relevant pages on your website.

What you get

A report your team can act on

Clear priorities, why they matter and what to do next.

Prioritised

Know where to start

Explained

Understand why it matters

Actionable

See what to do next

VERICENTACLARITY COMPLIANCE CONFIDENCE

Website Assurance Report

Your website assurance review

Professionally reviewed before issue

Website Assurance ReviewConfidential client report

Executive summary

Our assessment

42 pages reviewed
1Priority issues
2Review items
42Pages reviewed
3Key observations
What to address firstPriority actions
1Qualify an absolute safety claim and make the risk wording clearer.
2Review a quantified outcome claim and retain the supporting evidence.
Pages & content reviewedRecommended actionsEvidence & checks

Sample report

See the full client report structure and detail.

View sample report
View sample report →
  • Clinically reviewed by UK doctors
  • Structured whole-site review across an agreed scope
  • Executive summary and prioritised action plan
  • Suggested wording where appropriate

Why this matters

See the risks before they become problems

Healthcare website issues can lead to more than a wording change. Advertising may need to be amended or withdrawn, public rulings can follow, and some concerns can be escalated to regulators.

Advertising amended or withdrawn

Problem wording may need to be changed or removed.

Public regulatory action

Some findings can lead to a published ruling or formal action.

Escalation where concerns persist

Serious or repeated issues can be referred on for further enforcement.

How Vericenta helps

Clear findings and practical next steps

Healthcare content must meet clinical, regulatory and patient-safety standards.

We identify the issues that matter most, prioritise them clearly and provide practical next steps your team can act on.

Treatment, outcome and evidence claims

The issue

Claims about treatment, results, safety or performance that may go beyond the supporting evidence.

Why it matters

Unsupported or overstated claims may need to be amended or removed and can attract regulatory scrutiny or formal enforcement.

How Vericenta helps

We identify the claim, assess the risk and highlight where evidence, qualification or clinical review is needed.

Prescription medicines and promotional wording

The issue

Public-facing medicine references, comparisons or promotional claims that may breach advertising requirements.

Why it matters

Medicines promotion is tightly regulated, making some wording significantly higher risk than standard marketing content.

How Vericenta helps

Material advertising concerns are identified, assessed and prioritised, providing clear assurance on the issues that need review and the action required.

Patient understanding and safety

The issue

Important information on risks, suitability, limitations or treatment may be unclear, incomplete or overly reassuring.

Why it matters

Clear, balanced information helps patients understand their options, expectations and any important limitations.

How Vericenta helps

Key information is assessed for clarity, balance and prominence, helping support informed patient decisions.

Trust, credentials and website quality

The issue

Unclear pricing, inaccurate credentials, regulator information or other website issues that may affect credibility.

Why it matters

Clear, accurate trust signals strengthen patient confidence. Inconsistencies or errors can quickly undermine it.

How Vericenta helps

Material issues are identified and prioritised, giving your team clear assurance on what needs attention and practical guidance on what to change.

Annual Healthcare Website Standards Report

The 2026 Healthcare Website Standards Report

View report highlights

Pricing

Assurance tailored to your website

Every website is assessed to the same rigorous standard, with the scope tailored to its size, complexity and your organisation’s needs.

Doctor-led review
Prioritised findings
Practical actions
Executive summary

1–75 relevant pages

Essential

Best suited to single-site clinics, smaller practices and focused healthcare providers with a relatively simple website and limited treatment content.

One-off review

£695

Ongoing Assurance

£149/month

  • Website health review
  • Healthcare content assurance
  • Doctor-led review of substantive findings
  • Professional report with executive summary and prioritised actions
Check my website
Most popular

76–200 relevant pages

Advanced

Designed for established practices with a broader range of treatments, conditions or services and a more substantial patient-facing website.

One-off review

£1,095

Ongoing Assurance

£249/month

  • Everything in Essential
  • Broader treatment and condition coverage
  • Deeper review of claims and supporting evidence
  • Professional report with executive summary and prioritised actions
Check my website

201–500 relevant pages

Comprehensive

Suited to larger, multi-service or multi-location providers with extensive treatment content, larger resource libraries or more complex website structures.

One-off review

£1,495

Ongoing Assurance

£399/month

  • Everything in Advanced
  • Multi-service and multi-location coverage
  • Review of larger content and resource libraries
  • Professional report with executive summary and prioritised actions
Check my website

501+ relevant pages

Enterprise

Built for large healthcare organisations and complex website estates spanning multiple services, locations, brands or substantial volumes of patient-facing content.

One-off review

from£1,895

Ongoing Assurance

from £499/month

  • Everything in Comprehensive
  • Pricing based on confirmed relevant-page count
  • £400 review + £100/month per additional 250 relevant pages, or part thereof
  • Whole-site assurance scaled to complex website estates
Check my website

Included in every review

Consistent assurance at every tier

Every review is delivered to the same doctor-led standard, with the scope matched to the size and complexity of your website. You get a clear view of material risk, practical priorities and specific actions to strengthen patient-facing content.

Healthcare assurance

Review the content that carries the greatest clinical, regulatory and patient-facing risk, including:

  • Clinical and treatment claims
  • Safety and efficacy wording
  • Prescription medicines and public-facing promotion
  • Healthcare advertising and CAP requirements
  • Evidence and substantiation
  • Testimonials and comparative claims
  • Pricing transparency
  • Professional credentials and regulator information where relevant

Doctor-led review

Turn findings into a clear, prioritised action plan your team can use:

  • Professional review of substantive findings
  • Priority 1 / 2 / 3 actions
  • Suggested replacement wording where appropriate
  • Client-ready report with executive summary and practical next steps

Website health

Identify technical issues that can affect usability, visibility and trust, including:

  • Broken links and page performance
  • HTTPS and security signals
  • Search visibility and metadata
  • Indexing and site structure
  • Technical issues affecting credibility

How it works

From website check to clear action plan

  1. 01 — Check your website

    A free website check estimates your review scope and likely price, helping you choose the right level of assurance from the outset.

  2. 02 — We review and prioritise

    Vericenta assesses your public-facing content, identifies the issues that matter most and applies doctor-led review to substantive clinical and regulatory findings.

  3. 03 — Receive your action plan

    You receive a clear, prioritised report showing what needs attention, why it matters and the practical steps your team can take to strengthen compliance, patient confidence and website quality.

Unsure which tier is right for your website?

Use our free website check to estimate your relevant-page count and identify the most suitable review tier.

Check my website

Enterprise pricing is calculated from the confirmed relevant-page count, with additional 250-page blocks priced as shown above.

Ongoing Assurance

Keep your website assured as your business evolves

Ongoing Assurance helps your organisation identify new risks early, keep important actions on track and stay aligned as your website, services and campaigns evolve.

Monitoring, professional review and clear prioritisation give your team a more manageable way to protect the quality of your healthcare website over time.

An annual doctor-led assurance review is included, bringing together your wider scope, monitoring history, previous findings and outstanding priorities.

Regulatory watch

ASA / CAP

Sets and enforces UK advertising standards. Problematic healthcare advertising may need to be amended or withdrawn, and formal ASA rulings are published publicly.

MHRA

Oversees medicines advertising and promotion. The MHRA can investigate potentially non-compliant promotion and require corrective action, with formal enforcement available where necessary.

Trading Standards

Acts as the legal backstop in relevant consumer-protection and advertising matters, including cases referred after continued non-compliance.

What you get

Website monitoring

Monthly monitoring highlights new, changed and unresolved issues across your registered website scope.

Social media monitoring

Registered public social accounts are reviewed for new or changed content that may create advertising, medicines or patient-facing risk.

Content Checker

Submit new website or social content before publication for a focused review, helping reduce avoidable issues before they go live.

Rules & governance

Keep findings, evidence, actions and regulator-related information together, creating a clearer assurance record for your organisation.

Monthly regulatory update

Receive a concise summary of relevant developments in healthcare advertising, medicines promotion and patient-facing communications.

Reports & history

Keep reports, monitoring history, resolved findings and open actions together in your secure client area, giving your team a clear view of assurance over time.

Secure client dashboard

Your assurance, priorities and actions in one place

The Vericenta dashboard gives your team a clear view of what needs attention, what has been resolved and what to do next.

See priority findings and important changes at a glance
Track monitoring history and outstanding actions
Keep governance evidence, reports and assurance records together
Monitor your monthly Content Checker allowance
Review regulatory updates and any actions they may require

Illustrative subscriber dashboard

No real client data

Client overview

Example clinic

Ongoing Assurance · Advanced

Active

Last check

12 Sep

Next check

12 Oct

Priority actions

What needs attention now

2 open
1 high-priority finding
1 governance item to review

Reports & findings

2 to review

Website & review

Review active

Governance & evidence

1 action

Website monitoring

Up to date

Social media

Coverage recorded

Help & contact

No unread messages
Illustrative client-dashboard layout only. Client information reflects completed checks and approved records.

Available after your initial review

Continue on a rolling monthly basis, tailored to your website size and monitoring needs. Monthly pricing is shown alongside each initial review tier for clarity.

Explore Ongoing Assurance

About Vericenta

Doctor-led assurance for healthcare websites

Vericenta combines clinical judgement, regulatory awareness and systematic review to give healthcare organisations a clearer, more reliable view of website risk.

Led by a GMC-registered, UK-trained doctor with experience in safety-critical regulated industries, every review is designed to identify the issues that matter, distinguish material risk from background noise and turn findings into clear, prioritised action.

This approach brings professional judgement and structured assurance together — helping organisations strengthen patient-facing content, support compliance and make confident decisions about what needs attention.

The clinical lead’s work has also been published in the British Journal of General Practice.

FAQ

What is Vericenta?
Vericenta is a doctor-led healthcare website assurance service designed to help organisations identify material clinical, regulatory and patient-facing risks, prioritise what matters and take clear, practical action.
What do I receive at the end of the review?
A professional assurance report with an executive summary, prioritised findings, practical actions, relevant evidence context, suggested wording where appropriate and a verification checklist.
What does the review cover?
Your public website is mapped and reviewed within an agreed scope, with a clear record of the pages and content assessed. This gives your organisation a defined assurance baseline rather than a general or informal review.
How is the review carried out?
Vericenta combines structured automated analysis with professional review. Public-facing content is examined systematically to surface potential issues across larger websites, while substantive clinical, regulatory and reviewer-routed findings are professionally reviewed before the report is issued. Doctor-led judgement is applied where relevant, with website health and quality checks included as supporting assurance.
How is my price decided?
Pricing is based on the number of relevant pages within scope. Our free website check estimates this and helps identify the most suitable review tier.
Why choose Vericenta?
Vericenta brings together systematic website analysis, clinical judgement and practical assurance in one service. The aim is not simply to identify issues, but to help your team understand their significance, prioritise action and strengthen the quality and defensibility of your patient-facing content.
What does Ongoing Assurance do?
Ongoing Assurance helps maintain the position established by your initial review as your website, marketing and regulatory environment change. Monitoring, open actions, governance evidence, new content and relevant regulatory updates are brought together in one continuing service.
Can I add Ongoing Assurance later?
If you add Ongoing Assurance within 90 days of a completed Vericenta review, we can normally use that review as the starting point for monitoring. After 90 days, a fresh Website Assurance Review establishes the current position before monitoring starts.
How long does a review take?
Most standard reviews are completed within 5–7 working days once scope is confirmed. Larger or more complex websites may require additional time.
How is the report delivered?
Reports are delivered securely. One-off clients receive a secure report link, while Ongoing Assurance clients can access reports, monitoring history, actions and subscription information through the secure client dashboard.

Ready to see what needs attention?

Start with the free website check. Questions? hello@vericenta.com

Check my website